The Wall

"The Wall" was a challenging spot in terms of art direction, as the team had to portray months of time in 60 seconds. The spot was shot in the middle of the summer but needed to depict day, night, warm weather and even snow in the span of the spot.

Fortunately for the actors who play the two boys, they only had to "build" one part of that wall. That part is real, but the majority of the wall is made out of wood, and the bricks are painted. These sections of the wall were crafted the day before shooting, with the art department taking care to match the painted bricks to the real ones. The FBL crew also had to return the warehouse area to its original state, dismantling both the wooden and brick parts of the wall after shooting was done.

VIDEO TRANSCRIPT

VOICEOVER: Ask our father what dreams are made of…
MUSIC: Some dreams…
VOICEOVER: and he will tell you hard work.
MUSIC: Live on in time, forever.
VOICEOVER: We were kids and he expected us to build The Great Wall of Philadelphia…
MUSIC: Those dreams you want with all your heart.
VOICEOVER: …and he wanted it to be perfect. No friends, no football, nothing.
MUSIC: …and I’ll do whatever it takes, follow through with the promise I made.
VOICEOVER: …but over the months we stuck with it.
MUSIC: Put it all on the line…
VOICEOVER: …but when it was finally finished, all he said was:
MUSIC: …what I hoped for in life, would be mine.
DAD: Don’t ever tell me there’s something you can’t do.
MUSIC: If I could reach higher…
VOICEOVER: But you know, he was wrong. There is something I can’t do… I can’t thank him enough.
MUSIC: If I could reach higher...
ANNCR/SUPER: A message from The Foundation for a Better Life

Hard Work
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

I haven't seen this is ad in over 20 years! It was one of many ads you could choose from when renting public access at Comcast. I last saw this in maybe 2001 or 2002 and for some reason just thought about it today.

Jus from Detroit, April 4, 2025

Big THANKS for tha this POSITIVE view of men and boys of COLOR. Society need much more of this...

S. Golden from Georgia, September 9, 2021

this is really good

ScullyKyanD from lexington lann circle, September 14, 2020

How great this is

Anonymous, July 29, 2020

This is soo chessy but i love it ;D

Unkown from Unkown, February 12, 2020

love this song!!!

unknown from wa, October 17, 2018

Will Smith said his dad made him and his brother do the same exact thing lmao...

Jay from Milwaukee, WI , October 29, 2016

I love the positivity of these commercials. Please keep them coming!

Shawn from Florida, August 25, 2016

Thank you so much to values com. I am not a religious person but once I started seeing your ads on TV they made me think and look you up. It has been a real joy to me as I work in mental health with the down and desperate to view one if your ads it read your sayings at night. Thank you so much it has meant so much to me

Dinna from Littleton.Colorado, June 20, 2016

Love this!

Kimberley from Houston, November 20, 2015

I so appreciate this video showing the importance of /fatherhood and perseverance to complete a project. Also I am from Philadelphia so that reference is icing on the cake

Vicki from Philadelphia, May 31, 2014

This commercial Blesses me in a Big way every time I see it...Thanks

Ricky from Green Bay Va., April 3, 2014

I cry every time I see this comershal...I absolutely, positivly Love it...God Bless You...

Ricky from Green Bay Va., February 8, 2014

This video was heartwarming. It made me feel like I should be like those 2 kids. I am 10 yearsold now. I am turning 11 in Augest. Augest 22nd that is.

Tessa from Mayville, WI., December 15, 2013

Your team has given media integrity, purpose, and life transformation seed. I use these tools in my media literacy classes. The Wall encourages me to be a better dad and walk humbly with and before my family, friends, co-workers in the marketplace. Thanks so much!

Ronald Atkinson from Virginia Beach, VA, March 16, 2013

This commercial reminds me of my dad, when I was in Guatemala he always made us to work hard since we were 6 years old, when I was a kid I thought he was completely wrong because of the way he always treated us. Now I'm living in the U.S.A. I realized that the one was wrong was me. Thank You so much dad. Hope Some day I'll be like you!!!! Gracias Padre!!!

Leonel Fajardo from Salem, Or., March 10, 2013

I love these commercials so much, if I have a show recorded and I'm fast forwarding through commercials, I'll always stop it if I see a Foundation For a Better Life commercial. And John D., I'm not sure if you'll ever read this, but the spot is based off of Will Smith's story, no coincidence.

Kenneth H. from Provo , November 18, 2012

More commercials like this please!!!!!!

babe p from miami, June 20, 2012

What is the song in this ad called?

B from Canada, March 24, 2012

Will Smith said he went through this exact same thing as a kid and the commerical mentions Philadelphia- his home town. Is this ad based on him? or is it just a complete coincidence???

John D. from Chicago, IL., September 22, 2011

It is a great video,I like it very much. Hard work pass it on. Good ideas worth spreading.

Cathy from Nanchang,China, June 9, 2011

Tudo que e feito com suor atravessa geraçoes...

Dyego Felix from Brazil, April 13, 2011

I think that this teaches something very important.

Liz M from NE, April 6, 2011

I use these spots regularly for writing exercises for my English as a Second Language classes. Thanks. Make more!

Pat C. from Niagara Falls, NY, November 6, 2010

I sent the "I hope you Dance" to a very negative person that seemed to be in great emotional pain (in an internet forum); so I asked him if he cared to dance with me. I was shot down, but it put a lot of smiles on the faces of others in the forum. I wish I could get everyone to dance, but sometimes an invite is all I can do! Love it.

Julie C from Lake Stevens, WA, December 10, 2009

Hard work is a part of my life.. We Filipinos are hard working people and I am thankful for it.

Tyron Sarmineto from Palawan, Philippines , December 2, 2009

Loved it!! The site is just great! It is inspiring me every day...

Alina from Saint-Petersburg, Russia, August 5, 2009

I recognized Gloria Estefan's voice before I even looked at the television. AWESOME TV spot.

Teddy B. from Northeast, PA, April 20, 2009

I wake up every Monday through Friday morning to one of your TV spots. They always put a smile on my face. What better way to start the day!

Teresa F. from Camden-Wyoming, DE, January 24, 2009

I love it. One can do whatever one sets a mind to, all one needs is a hard work ethic.

Bev M. from Canada, December 28, 2008

Very meaningful, sensible, and obviously character building. It's exemplifying good habit-forming investments and responsibility at a young age to name a VERY few of the many benefits. Thank you for your expertise! I shall pass it on.

Jacqueline C from Memphis, TN, October 20, 2008

I LOVE this commercial. As a kid, my parents taught me hardwork and commitment. I didn't get it then but it sure paid off as an adult. This is such a great site!!!

Kim C. from Scottsdale, AZ, October 19, 2008

At the start of this clip I knew exactly how the kids felt about the project that they where suppose to do and I know exactly how they felt afterwards. I really like this clip because it shows me that if I stick with something and keep trying, I will succeed no matter what.

Kylee S. from Saskatoon, Canada, September 30, 2008

Gloria Estefan = INSPIRATION!!! LOVE YOU GLORIA!

Drew A. from Colorado, September 17, 2008

What an awsome commercial. Kudos to whoever came up with it. You do a great job.

Renee P. from Richmond Va., September 15, 2008

Honestly I feel this commercial can change lives. Hard work is maybe the least respected value in the world today, even I showed a lack of respect. But today- I work as hard as I can... EVERYDAY.

Andrew A. from Boulder, CO, September 5, 2008

these videos are amazing!! great job

laurah from arkansas, February 11, 2008

I just say you guys are doing a real good job that is touching lives you don't know.

Mike Popoola from Lagos, Nigeria, December 14, 2007

Wonderful. Thanks for the inspiration!

Anonymous, August 12, 2007

Nothing is impossible

John from New york, USA, July 9, 2007

Ok, the lessons here have to be savoured like a fine cup of coffee. A pinch of vision, examples, patience and pride. One truly has all of these ingredients to do anything... LUV it to bits every sip of it.

Lady Samm from Toronto, Canada, June 19, 2007

WOW! In order to accomplish something it does take HARD WORK! Even if it means to leave behind what you love the most! In the end it's all worth it! :)

Erika L from Fallbrook, CA, June 13, 2007

To the person who posted on Feb.18,2007:You probably won't check this and neither will I, but I'll post this anyway. This commercial is trying to show that you can do anything if you just pull through it and never quit. Hope I help! Sorry if I sound like I'm trying to be all smart or mean or something like that. I don't mean it that way. Truth is I'm confused about the little things in life and everything else. So like this website,I'm just trying to pass something on.

Anonymous, May 29, 2007

I LOVE this tv spot. Well done!

Anonymous, February 25, 2007

Be sure to watch our other Pass It On® videos.

Baseball

FRIENDSHIP

Hall of Fame

ACHIEVEMENT

Grace VanderWaal

CONFIDENCE

Good Stuff

COMMITMENT

A Better Life

A BETTER LIFE

Get Along

GET ALONG

Mallory Weggemann

RESILIENCE

Train

LOVE

College

GRATITUDE

Remember When

APPRECIATION

Jen Bricker

STRENGTH

You Can Let Go

LOVE

I Believe

BELIEVE

My Wish

PARENTING

Just Say Hi

REACHING OUT

Piñata

SHARING

The Greatest

OPTIMISM

Nate Staniforth, Magician

WONDER

My Life in Sports

APPRECIATION

Life's A Dance

LEARN AS YOU GO

Everything I Do

CARING

Crosswalk

GOOD MANNERS

You Raise Me Up

INSPIRATION

Hallway

FORGIVENESS

Old Friends

FRIENDSHIP

Spread the Love

LOVE

Peer Pressure

CHARACTER

Veteran

THANK YOU

Soccer

OPPORTUNITY

Let Em In

CARING

Hockey

LOVE

Three Pointer

YOU GOT THIS

Top Shelf

HELPING OTHERS

Biker

GRATITUDE

Kindness

KINDNESS

Spirit of America

DETERMINATION

Apple Stand

CARING

Change the World

MAKING A DIFFERENCE

Purse

HONESTY

Neighbors

PATIENCE

Humble and Kind

KINDNESS

Homer

LOYALTY

Imagine

IMAGINE

Oliver With A Twist

PLEASE AND THANK YOU

Loyalty

LOYALTY

Cafeteria

REACHING OUT

Annie's Song

OUR BEAUTIFUL WORLD

Umbrella

CARING

Better Together

BETTER TOGETHER

Everyday Heroes

MAKING A DIFFERENCE

Homecoming Queen

TRUE BEAUTY

Faith In You

DEVOTION

Ballet

CONFIDENCE

Dishes

LISTENING

Guitar Hero

LIVE YOUR DREAMS

Generosity

GENEROSITY

Open Door

KINDNESS

Reach

INTEGRITY

Basketball

SPORTSMANSHIP

I Hope You Dance

LIVE LIFE

Truck Stop

RIGHT CHOICES

Hope

HOPE

Most People Are Good

GOODNESS

Holding The Light

TEACHING BY EXAMPLE

Special Athlete

SPORTSMANSHIP

Track Coach

BELIEVE

Sarah Greichen

INCLUSION

I Will Always Love You

LOVE

Locker

CHARACTER

Packages

COURTESY

Timeout

CIVILITY

Home

FAMILY

Never Too Late

LIVE LIFE

Be A Light

BE A LIGHT

We Shall Be Free

DO YOUR PART

Gratitude

GRATITUDE

Wet Cement

PATIENCE

Power of the Dream

LIVE YOUR DREAMS

Classroom

HONESTY

Haircut

BEING THERE

Already There

BEING THERE

America

CARING

Love

LOVE

Dear Me

HOPE

Road Rage

GOOD EXAMPLES

Joshua's Heart

LOVE