Deli

"Deli" was filmed in a real sandwich shop - while it was open! Since the spot was filmed in the summer during good weather, the deli served their food on the shop's back deck, while the inside space was full of actors. The actor who played the man behind the counter is also a trial attorney, who did a great job bringing intensity to the scenes. Originally, "Deli" was intended to be more linear - to have a clear-cut beginning, middle, and end, with no gaps. The editor, however, tried something different, putting all the scenes together in a montage. This worked much better, as it matched the quick-paced, staccato intensity of the environment and of what was being said.

VIDEO TRANSCRIPT

Deli worker: Meatball on white…next…ya’ want mustard on that or not?...c’mon, c’mon, I haven’t got all day here…It doesn’t come with peppers – they’re extra…hurry up, pay the lady…next…the chicken’s fresh, I killed it myself…So that’s what you want?...next! While we’re still young…ya’ know, you told me you wanted mustard…get out of here! Time’s up – back of the line…
Man with sandwich: Hey, excuse me…
Deli worker: What!?
Man with sandwich: Great sandwich…thanks!
Music: “You didn’t have to be so nice…
Anncr: Compliments…pass them on. A message from The Foundation for a Better Life.
Music: “I would have liked you anyway…”
Super: Compliments…pass them on
Logo: The Foundation for a Better Life

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Your Comments

ناديه من العراق الكلمة الطيبة تشفي القلوب المنكسرة

Anonymous
November 22, 2024

Great message and the sandwich guys a total stud!

Dena from CA
October 23, 2024

If for every criticism we passed a compliment what a wonderful USA would be and would overflow into the rest if the world. Blessings to all

Gayle from Clifty ky
July 2, 2022

It nice to give a complement.

Mystery from Anonymous
November 4, 2020

Real complement can make someone day better.

Pablo García from Mexico
May 8, 2020

It is necessary to appreciate what others do for you so that they keep doing them, and you give them back and then all community is nice.

Fernanda Santamaria
May 4, 2020

You never know what one little compliment does for someone.

Anonymous
September 8, 2019

Still the best one ever!

Mike Sciotto from Orlando, Fl
April 26, 2018

Great way to let someone working behind the counter realize you gain more customers AND friends by just being kind. It gives working people a pause for thought. The thought of kindness, of being pleasant, and to just smile. Now that's something that you can pass along & costs nothing!

Sandy from CA
January 24, 2018

Great message!

Michael from NY
February 2, 2017

That was awesome

Mikey from Tx
November 18, 2016

I think it's a good way to be nice

Anonymous
February 29, 2016

cool

elaina from elliott
January 8, 2016

makes my day

chris from tx
January 5, 2016

A great reminder that we are all human that hungers for affirmation at times.

Sr. Athens from Lahore
July 11, 2014

complimenting someone can really change a persons feelings

Tatyanna from killeen
October 18, 2013

Really experienced the power of good words

Cheriachan from Kochi
June 30, 2013

I LOVE THIS EVEN THOUGH THE MAN HAD A NASTY SPIRIT I WOULD HAVE A SAID THE SAME THING GREAT SANDWICH LOL:P

KIABOO from IDAHO
September 18, 2012

i love compliments it just makes my day 100% better :)

Chippy from chippy land
February 9, 2012

this is like me trying to hurry up my siblings because they never pick quickly so I send them to the back...so that's me in the video HaHaHaHa!!!!

Eduardo A from Omaha,Ne
November 7, 2011

Whenever I say "thank you" to someone, they look like their day is brighter!

Grace C. from California
April 9, 2011

That was so mean how he talked to the people but so nice for that man to say that.

sabrina p from victorville,ca
January 7, 2011

A compliment can turn a situation around. Good job!

Evelyn,S. from Virginia
October 5, 2010

I will also say thank you more. You can make someone's day. :)

Sierra G from North Carolina
August 2, 2010

This is nice! I'm going to compliment more often now. <3

Akarui Q. from Seattle, Washington
October 25, 2009

Haha, that made me smile!

Jasmin from Los Angeles
July 16, 2009

It's great that the editor changed his mind and did it with gaps, as it makes the message more powerful. Reminds me of a time when my brother went to the local Sears counter to pick up a package and the clerk/owner was very rude. Rather than react with rudeness he smiled and passed on a compliment. He said she stopped in her tracks, smiled and thanked him. Then went on to ring up his order. And she was nice to the next person behind him. It's amazing how simple a thank-you can change a person's entire day.

Bev M. from Canada
December 28, 2008

My daughter sent me the link to your site. I love all of these spots. They make you smile and feel good about life. Thanks for sharing!!

Bobbie J from San Jose, CA
October 21, 2008

Like magic!

Jacqueline C. from Memphis, TN
October 20, 2008

Its surprising how many people are surprised by compliments. I grew up always saying thank you. P.S. the chef is a great actor

Marz W. from Hawaii, USA
October 24, 2007

I LOVED this, it's exactly like their slogan "Pass It On." If you are mean and grouchy then the people you are mean and groucy to will also be mean to others and then those people will be mean...but all it takes is a compliment and everyone's attitude will take a 180 spin!!!

Kim B. from Salt Lake City, Utah USA
October 19, 2007

Reminds me of how one simple gesture of kindness can lift one's spirit. I am going to compliment more today and tomorrow...I appreciate the reminder!

Lady S. from Toronto, Ontario Canada
August 10, 2007

A good word can give you energy to build a palace of hope and love.

reema from palestine
July 21, 2007

I WANT SAY YOU THIS SPOTS ARE VERY NICE, CONGRATULATIONS!!!

JOS&#195;&#8240; MONGE from El Salvador
May 1, 2007

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