Kindness

Kindness. A word that immediately brings a feeling to your mind. And often a smile. We remember a kindness done for us and are warmed by the memory.

This PSA is a poignant menu of moments that bring those good memories back. The words of Steven Curtis Chapman inspire and motivate us: “When I think about what has the power to change the world, it could all be said in just one word, Kindness."

VIDEO TRANSCRIPT

LYRICS: So when they stand and tell the stories of who we are and what we've done, of a thousand things that we could leave behind us. If they say just one word, we'll let that word be kindness. Your kindness (we can change the world), your kindness, kindness.

Kindness
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

Beautiful for the world to live by!

Marylyn from Owen Sound , December 6, 2025

Sunday morning around 6am and this commercial has me in tears!! Thank you for reminding me that I'm doing the right thing!! Thank you for the inspiration!!

Beverly from Brownington,VT, September 7, 2025

Thank you for all your important messages! I know this song by heart!

BethB from 80521, March 17, 2025

This voice is hauntingly beautiful. I tear up every time I hear it. Thank you.

Teddi from Peterborough Ontario , September 28, 2024

Love this.❤️ My mother was the kindest woman in the world. Everyone who knew her said she was a saint. She embodied love, joy, peace, patience, goodness, kindness, gentleness and self-control.

Candie from Ohio, August 29, 2024

I love this PSA. Who is the man who is a courteous driver?

Yvonne from Alaska, June 28, 2024

Thanks for sharing! 🌎♥️

Kathy from VA, December 13, 2023

omg my heart just droped

Anonymous, December 9, 2023

Be sure to watch our other Pass It On® videos.

Home

FAMILY

Special Athlete

SPORTSMANSHIP

Soccer

OPPORTUNITY

Top Shelf

HELPING OTHERS

College

GRATITUDE

The Wall

HARD WORK

Crosswalk

GOOD MANNERS

Annie's Song

OUR BEAUTIFUL WORLD

Believe

BELIEVE

Track Coach

BELIEVE

My Wish

PARENTING

Hockey

LOVE

Wet Cement

PATIENCE

Everything I Do

CARING

Never Too Late

LIVE LIFE

Jen Bricker

STRENGTH

Live Life

LIVE LIFE

Classroom

HONESTY

A Better Life

A BETTER LIFE

Locker

CHARACTER

Three Pointer

YOU GOT THIS

Life's A Dance

LEARN AS YOU GO

Just Say Hi

REACHING OUT

Dear Me

HOPE

Piñata

SHARING

Peer Pressure

CHARACTER

Joshua's Heart

LOVE

Let Em In

CARING

I Believe

BELIEVE

Gratitude

GRATITUDE

The Greatest

OPTIMISM

Timeout

CIVILITY

Generosity

GENEROSITY

Everyday Heroes

MAKING A DIFFERENCE

You Can Let Go

LOVE

Be A Light

BE A LIGHT

Open Door

KINDNESS

We Shall Be Free

DO YOUR PART

I Will Always Love You

LOVE

Mallory Weggemann

RESILIENCY

Road Rage

GOOD EXAMPLES

Imagine

IMAGINE

Baseball

FRIENDSHIP

Good Stuff

COMMITMENT

Spread the Love

LOVE

Hall of Fame

ACHIEVEMENT

Change the World

MAKING A DIFFERENCE

Basketball

SPORTSMANSHIP

Apple Stand

CARING

Umbrella

CARING

Guitar Hero

LIVE YOUR DREAMS

Reach

INTEGRITY

Grace VanderWaal

CONFIDENCE

Homer

LOYALTY

Purse

HONESTY

Neighbors

PATIENCE

Homecoming Queen

TRUE BEAUTY

You Raise Me Up

INSPIRATION

Sarah Greichen

INCLUSION

Remember When

APPRECIATION

Most People Are Good

GOODNESS

Holding The Light

TEACHING BY EXAMPLE

Better Together

BETTER TOGETHER

Cafeteria

REACHING OUT

Power of the Dream

LIVE YOUR DREAMS

Already There

BEING THERE

Faith In You

DEVOTION

Biker

GRATITUDE

Spirit of America

DETERMINATION

I Hope You Dance

LIVE LIFE

Hallway

FORGIVENESS

Old Friends

FRIENDSHIP

Hope

HOPE

Ballet

CONFIDENCE

My Life in Sports

APPRECIATION

Love

LOVE

Dishes

LISTENING

America

CARING

Haircut

BEING THERE

Loyalty

LOYALTY

Veteran

THANK YOU

Get Along

GET ALONG

Train

LOVE

Packages

COURTESY

Nate Staniforth, Magician

WONDER

Humble and Kind

KINDNESS

Truck Stop

RIGHT CHOICES

Oliver With A Twist

PLEASE AND THANK YOU