Everyday Heroes

FBL chose a teacher as the "hero" in this spot, because every day they are doing remarkable work to teach children all over the world. In many ways their "heroics" are unsung, and this spot's objective was to sing their praises. The director wanted a warm look for the spot that would be reminiscent of the tone in the movie October Sky. During filming, the crew shot so as to create that look through the lens. In post-production, the director, cinematographer and editor changed the coloring to give the desired effect of warm light. This made for a much more intimate setting and feel. The art directors were also responsible for re-decorating the classroom to give it the desired look -- they hung up the alphabet, artwork, bulletin boards and even painted the walls! The crew also had to put everything back to normal after the filming.

VIDEO TRANSCRIPT

MOTHER (in letter, V/O): Dear Mrs. Crandall – It’s easy to get so busy, we can forget there are others who need our help…
MUSIC: Some people have eyes to see, a friend in need of help…
TEACHER: Let’s work on your reading, OK?
MUSIC: Some people have ears to hear the cries of those in need…
MAX (reading): …the umpire said “You’re safe.” The end.
TEACHER: Good job, Max! Thanks. Vanessa, you’re next.
MUSIC: They show us how much they care with quiet, simple deeds…
MUSIC: Everyday Heroes, livin’ in your neighborhood…
TEACHER: I’m really proud of you.
VANESSA: Mama!
MUSIC: Everyday Heroes, livin’ in your neighborhood…
MOTHER (in letter, V/O): By taking the time to help my daughter read, you’ve become her hero…and mine.
MUSIC: Everyday Heroes…
SUPER/ANNCR: Make a Difference…Pass it On. A message from The Foundation for a Better Life.

Making A Difference
Pass It On®
Pass It On®

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Your Comments

I Love this, I'm a sixth-grade teacher and I tutor kids in the evening and nothing makes me smile or feel good as much as knowing that I'm making a difference in a child's life.

Amy G from St. Louis, MO
September 5, 2018

This has happened to me once and I can tell that I am doing a great job

Anonymous
April 11, 2018

Just Awsome

Tyler
May 4, 2017

I as a kid had a teacher help me with my writing skills. She was harsh but i knew she cared. I left letter for her when i left school telling her what it ment to me. It was in my own still chicken scracthy writing but it was read able.

Fran from Ulster, PA
March 5, 2017

Bless you all for these wonderful,compassionate commercials as they are a great reminder of love and humanity!

karen from Massachusetts
October 13, 2016

Thank you for all of the inspirational work and sharing your wonderful vision.

Tracy from Pasadena, CA
April 7, 2016

That is so KIND!

Kallie from Hartville, Ohio
April 6, 2016

how touching and so inspiring we can all be heroes by reaching out to those in nees

john from INDIA
November 15, 2015

I love this vidéo.

Samuel from Franconville France
September 8, 2015

i love these videos

NULL from NULL
February 9, 2015

I love all your commercials. This one, like most of them, made me cry. I taught English in a Junior High School in 1969. This is why I chose to be a teacher. Thanks yet again...

Russ Norman from Escondido, CA
August 29, 2014

Love the words send them to teens everyday

Diana from Arizona
August 28, 2014

Your videos are truly wonderful. I believe that they inspire ALL of us...please keep, them coming! THANKS!!

Rick from Kentucky
July 4, 2014

I remember the country.

Juan Manuel Santos from Bogotá, Colombia
April 16, 2014

I remember watching some of these videos back in my country (Bolivia) when I was little. Now, somehow I know that they help me to shape my character, and I am very grateful for that. Sincerely, I believe that we need more of these type of examples and videos everywhere, and I bet nowadays youth will be better. Values, something that we should start learning at home, reinforce at school and practice everywhere.

Jose Elias Arce from Maryland, USA
August 31, 2013

I caught the "bus" commercial about 8:30pm last night! HONESTY, pass it on. I hope there is some way these values can be brought into the schools as part of maybe the language arts program. The is perfect for teenagers and I was delighted to see this. So valuable! Thank You!

patricia nowatzki from tucson, az
July 7, 2013

These videos really touch my heart and I would love to post them on my facebook page once in awhile. It's nice to see them on TV but I think too many people walk away from the TV because they think it's another commercial.

Jan Woodford from Brighton MI
May 9, 2013

I would love to share this video..how? I am also a teacher and I also want to make a difference by sharing this...

Joy santos from Philippines
March 28, 2013

This is so true....touched my heart.

akeem from jamaica
October 10, 2012

this video is such a cool video and so is the pass it on progam

chad s
May 11, 2012

It's really a nice job. I wish all of us "worked" as this teacher,with love and responsibility. We don't have to forget that there are people with feelings.

Alicia from Argentina
July 14, 2011

beautiful song

millie emerson from washington
January 20, 2011

The messages in these video spots are so inpsiring! I would love to see these as part of the curriculum for all school children. Too many people these days are living in a world of entitlement and live their lives assuming things will just come for free. These messages talk about responsiblity, which is never talked about in today's politically correct America. Bravo for your work and please, please keep it up!

Brandon from Virginia
January 20, 2011

I think this video will teach a lot of people that taking the time to teach a child could rreally change them.

Kimberly A from 14499 Begonia Drive, Victorville CA
January 7, 2011

The song is "Everyday Heroes" by Brooks and Dunn.

Rachel A. from Denver, CO
January 3, 2011

My favorite, I love seeing these commercials...it just warms my heart.

Allison D. from Burnsville, Minnesota
January 2, 2011

Who is singing the background music on this spot?

Charlie L. from Acworth, GA
December 29, 2010

Love this and all of the "pass it on" spots. Keep up the good work

Fred P from Huntley, IL
December 15, 2010

I love the video, it's very inspirational. I'm a teacher and it really made me love my job.

Sakina from Morocco
November 15, 2010

I love this commercial and the song you chose to compliment it.

S Parker from Benton, KY
October 3, 2010

This is great!

Armando C. from Yorba Linda, California
August 18, 2010

I love it! I'm inspired to go on in my ministry of teaching.

Leizel Igbalic from Davao, Philippines
May 26, 2010

This I can appreciate very whole heartily. My son has made such a tremendous amount of progress over the year because his teachers care and even go out of their way to help just the same! Thank you for sharing this!

Jineil H. from Virginia Beach, VA
February 1, 2010

If you can read this, thank a teacher.

Caleb S. from Dayton, Ohio
October 8, 2009

These are the REAL heroes that almost never get the due admiration!!

Connie P. from Chula Vista,CA
May 15, 2009

Yes, true these people are here to help kids to help themselves using all their time to invest in kids instead of staying home and watching TV. I like it.

Matthew M. from Miami, Florida
May 6, 2009

Thank you for this one. I have to agree that teachers are unsung heroes. Sometimes, even the teachers you "hate" help you, without you even knowing, they've changed who you are. I've found that many of my teachers end up my best friends.

A.J. from NJ
December 29, 2008

I completely agree with this ad. Everyone deserves not only the presence of those who are around them but their attention.

Anonymous
July 8, 2008

If only we can see through the problems of others and hear what problems they have, that would certainly show how much we care for those in need.... I love the song: "Everyday Heroes" beautifully sung.

Tetteh, A from Winslow, ME, USA
June 15, 2008

My eyes got quite watery just watching this ad. Most of us have had one or two teachers who have gone the extra mile to help us with some assignment or personal problem. Why teachers are not appreciate more is still a mystery to me.

Manny C from New Jersey
April 13, 2008

This is a wonderful message for all the heroes in our everyday lives. My heart goes out to our teachers and their unwavering dedication to teaching our young.

Rory K. from Orlando, Florida USA
November 16, 2007

Oh!! I LOVE this song and will stop EVERYTHING, to go watch this spot on TV when this song is on!

Deirdre H. from Ohio, USA
August 27, 2007

The song title is "Everyday Heroes" by Brooks & Dunn written by Senetor Orrin Hatch/Janice Kapp Perry. The song is only available from Salt Lake 2002: Light Up The Land (Olympic Winter Games)

Ben from Colorado, USA
August 17, 2007

I like the song too..I search for a long time and found out that the song's title is "Everyday Heroes" by Brook and Dunn. Very hard to find. I'm still trying to find the song.

Ben from CO
August 5, 2007

"Everyday Heroes" by Janice Kapp Perry

Anonymous
August 3, 2007

What an inspiration for all educators, who like me, believe teaching is the most remarkable journey anyone could ever imagine!

Donna P. from Georgia, USA
July 27, 2007

Wonderful to watch.

reema
July 21, 2007

Please, can you help me in finding out who this artist is? I love this message and truly love this song!Thanks so much.

Justin S. from Shreveport,La.
July 16, 2007

I love this message! What a TV spot! Very heartwarming! Please let me know the song title and the singer.

Jung-in Kim
March 23, 2007

I agree on the song. Where can I get/download, or ???

Anonymous
March 13, 2007

Can you tell me who sings this song and who sings it? I totally love this song and would like to buy the cd.

Anonymous
March 7, 2007

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