Finish Line

Every goal begins with a dream. Challenges, obstacles, and distractions also seem to be part of what we must deal with on the way to achieving those goals. Avril Lavigne’s beautiful song “Keep Holding On” underscores this inspiring message to remember your dreams are worth the effort.
Believe In Yourself…Pass It On.

VIDEO TRANSCRIPT

[guy 1] Hey check it out.
[guy 2] Huh. What happened to that guy.
[guy 1] Put that sign back up!

[lyrics]

You're not alone
Together we stand
I'll be by your side,
you know I'll take your hand
When it gets cold
And it feels like the end
There's no place to go
You know I won't give in
No I won't give in

Keep holding on
'Cause you know we'll make it through,
we'll make it through
Keep holding on

Believe In Yourself
Pass It On®
Pass It On®

YOUR COMMENT

Note: All comments are reviewed before posting.

so nice

santhony from Guam, October 27, 2023

I loved when they started clapping for him.

Rogelio Alvarez from 943 St Francis , November 30, 2022

wow!

Anonymous, April 7, 2022

I like how he didn't give up. He must've ran for so long. I could never do that. Very inspiring.

Douglas from South Carolina, April 7, 2022

He should do his best lol :(

mr pendell from nms, September 21, 2021

That man is a legend, For never giving up, And making it to the finish line without giving up.

Lily Duhamel from Silverstreet, Newberry, South Carolina, September 17, 2021, September 17, 2021

That man is a true winner

Michael Bouknight from Silverstreet, Newberry County South Carolina, September 16, 2021

I love it

maryanna from Brick New Jersey, February 19, 2021

This is what I need to do cause I'm just giving into my MS lately and I'm so weak now. So I'm changing my life back around getting my energy back a little bit a day and by summer I should have my muscles a little strong.. Love this video. Thanks

Patricia Crabtree from Ohio, February 4, 2021

wow i enjoyed that

kim from america, January 22, 2021

On what i watched in video,there's a guy who is keep running and aiming the finish line.But what i saw also is the old guy's knee wa bleeding since he ran just to aim the finish line.On what i learned here is,in every race,there's a finish line.In every hardship,there's a success.

Realou Peña B. kahulugan from Quezon City, October 9, 2020

In this video clip 1. I learned that, if you have dreams and goals in life never give up no matter what the circumstances along the way keep pursuing on your dreams. 2. whatever hardship you gonna encounter along the way, keep goin. As there is a sayin that "There's always rainbow after the rain.3. always be positive and trust yourself that whatever trials come across your way, you can make it.

John Bernard G. Parista from Don Enrique hts Quezon City, October 9, 2020

Always believe in yourself like the guy in the video. He didn't give up even tho he was the last person to finish

Gianny, September 22, 2020

this dude is a beast like he never gave up bless him

zyone from newbert, September 21, 2020

do not ever give up

ryan, September 18, 2020

its awsome

todd butler from sms, September 18, 2020

this man should relly prowed of his self for not gving up.

Savanah Sears., September 16, 2020

They were talking about how if you find someone you always finish with them and never fail

Mitchell from Sharon , September 11, 2020

I feel that this man deserves a lot of respect because he did not give up on himself and instead he kept his positive attitude and made it to the finish line and what matters the most is that you are who you choose to be and who you want to be and that is a fact

Dante Brown from 3413 Dutch Flat Court, August 28, 2020

you should never give up and finish what you started

angel loera , August 28, 2020

This video was good and inspirationly

Edwin , June 2, 2020

Surprisingly, this video seemed to have more inspiration than I thought!

Jaraf Rakin from New Castle, Delaware, May 16, 2020

This video is very inspirational

Brody, May 15, 2020

Very Inspirational

Sam, May 15, 2020

Wow! Just... Wow!

Marie , April 3, 2019

Wow ... he brought tears to my eyes! No matter what goal we are seeking to reach ALL of us can do it!

Verna from Nova Scotia, January 4, 2019

This video is very inspirational

Anonymous, August 29, 2018

Somtimes just finishing is an amazing reward.

Sam from Oregon, May 15, 2018

I had to look up this video to finally understand the last line on the clip shown after hearing it just after our local 700 Club transmission for YEARS. It is unintelligible. The closest I could guess was "Keep comin' on", and I reckoned it was a new phrase in pop-culture. Well, it turns out to be "Keep holdin' on". I'm glad that something made me visit your nice website! I've enjoyed your radio ads for many years. Thank you.

Jan from Nevada, March 2, 2018

Inspiring

Naveen from Australia, January 23, 2018

Amazing

Dr ravi from India, August 19, 2017

Me gusto

Israel from Iztapalapa, May 21, 2017

When life gets tough u get tougher

Julian from MA, May 21, 2017

I know how he feels :)

Marcee from Dean, April 1, 2017

VERY BEUTIFUL

HarfordK daVID v from seekonk mass, March 2, 2017

very inspiraional

david villatoro, March 2, 2017

love this made me cry

Anonymous, January 5, 2017

this made me cry IT IS A PERFECT EXAMPLE OFP

RJ from ACISD COUNTY, December 12, 2016

Never Give Up!!

Anyaunna, October 31, 2016

It was good!

Olivia from Pinehill Lane 21337 CA, October 11, 2016

Touching.

Richard from Villa Rica, GA., July 1, 2016

keep pushing on NEVER give up

Christine from Sayreville,N.J., June 9, 2016

He didn't let himself down & kept on going .

Shauncy from Houston, April 26, 2016

oh my gosh i agree sooo much there nothing better than a heartwarming commercial about beleving in yourself even when you want quit

kaitlyn :o ;) from world, March 22, 2016

We believe in you. and your heart you can make it.

CORE from Hazelwood, MO, March 10, 2016

I love your commercial and all its inspirational words, my son and I are so inspired by your words of kindness gratitude and friendship keep up the good work

Willislee from Philadelphia, February 21, 2016

amazing

Kim from <3, February 8, 2016

I agree

Zach from 3201 berkshire lane, February 4, 2016

He never gave up and he kept going and that's amazing.

Joseph Green from York Al, February 4, 2016

Congrats man!

Andrew from east cost 1967, February 3, 2016

This is one of the best commercials I've ever seen

Kim from Alabama, January 7, 2016

never gets old makes me wan't to be him now I'm crying

Anonymous, December 3, 2015

AMAZING!!!!! ALMOST MADE ME CRY

Boyd, December 3, 2015

this video shows just how determined the american spirit can be. it is quite inspirational

mason from florida, November 30, 2015

It kind of scared me at first. But then I saw that the man had done his best through the race. I guess that's cool.

Shelby, November 30, 2015

Inspiring winners never quit

Anonymous, November 30, 2015

Its heart warming and made me cry

Ashlynn from Landis NC, November 30, 2015

Dishes, this is so true, but didn't see it till after it was too late for us. Don't wait communication pass it on.

Claude from FULTON Mo., November 28, 2015

I have seen this commercial about 100 times and it never gets old. Courage, pass it on! :)

William from Port Orange, FL, November 26, 2015

Winners never quit.

Vivian from US , November 15, 2015

this video shows to always believe in yourself.

Niara from HP, October 25, 2015

This video shows you should believe in your self no matter what.

Eva, October 9, 2015

This clip tells us to keep on going, even if you're last place or injured, or in this case, both.

Jeremiah Jung from Evergreen Elementary School, September 21, 2015

This video wants to make me cry :(

unknown from UNKNOWN, September 21, 2015

Very moveing

breanna from alabama, September 19, 2015

these 'values' are terrific and I love them; they make my life better!

Karen from Sacramento, CA, August 26, 2015

this was beautiful because not matter how hard the things became if you believe in yourself you can accomplish everything. Our own will and hope makes us stronger.

NULL from NULL, July 8, 2015

WOW

NULL from NULL, February 9, 2015

Every time I watch a commercial about gratitude when daughter going away to college saying goodbye to her dad .I cry every time I watch it. I LOVE IT....

Ana Dominguez from West New York,NJ , August 12, 2014

Awesome - Beginning the school year with my faculty with this commercial. We all felt worn out last year at the end of the school year but we didn't stop. They always give it their all. They are an awesome faculty.

Charlene McMurry from McAdory Elementary, August 1, 2014

This commercial actually makes me cry every time I see it. Yes, it's great he's sticking with the race and finishing no matter how long it takes. But what makes me cry is that he's alone, no one is there "with him". Then these strangers give a kindness that is invaluable (just like simply smiling at a stranger can make all the difference in the world to them that day if they are feeling alone or invisible to the world).

Paige from NJ, June 9, 2014

This help me believe in myself to get a good grade on EOG.

Christina from North carlinoa, May 28, 2014

it's more than just a commercial.

bea from philippines, May 25, 2014

We saw this commercial and were inspired by it! Thank you for sharing it! I will pass it on to as many people as I can!! A great uplifting and inspiring message!

Shawnee from Arizona , May 12, 2014

I saw this commercial and knew it was important for me to share it. Passing it on.

Alicia from Pass Christian, MS, May 4, 2014

I love this commercial it's so inspiring Thank you www.values.com

Stacy Hale from New Bedford, Ma, USA, April 28, 2014

it's inspiring , love it

amy from canada, April 25, 2014

I just saw this commercial, and instantly knew I had to search online for it. i will be playing this in my small meet-up group this Saturday. Thanks!

Esther from Lansing, Michigan, April 17, 2014

Cry my eyes out every time I watch it. Very powerful amazing message. Love it

susan from New berlin wi, April 4, 2014

This commercial instantly brought tears to my eyes. So inspiring - so touching! Thank you for making my day!

Jessica Holmes from Danville, IL, March 25, 2014

Seven months out from a stem cell transplant for a recurrence of Non-Hodgkins Lymphoma. Every day feels like a race. Love that I also have my own private cheering section.

Cynthia Branch from Harsens Island, MI, March 17, 2014

brilliant commercial. Absolutely brilliant. Helps me believe I can do it now too. Thanks!

Brad Wiebe from Lethbridge, March 13, 2014

I am planning on taking part in a Beginners Triathlon in June as a 50th birthday present to myself. This video gives me the courage to do it. :-)

Dawn Kifer from Willingboro, NJ, March 9, 2014

awesome add me to the list that cried thank you for what you do

Ron Massey from Quincy Wa, March 1, 2014

I cry every time I see it

Luke Allan from La cal, February 27, 2014

Seriously, this is very cute.. i cry every time i watch this. Very encourageing

emma from NYC, February 25, 2014

That was a beautiful and very encouraging commercial. Speaks volumes about perseverance.

Stephanie from Rochester, MI, February 25, 2014

A double post, I know. But I watched this video again with my 4-year-old. A few months ago, she ran a kids race where she was the slowest and fell down. But eventually she stopped crying and ran again and got a medal. She wants to run another race and I am using this video to frame the concept of personal achievement with her. "He still wins, even though he's last." I love that this video can be powerfully framed in different ways.

Varda from Atlanta, February 23, 2014

To me, this is as much about the race workers as it is about the runner. The runner's tenacity is amazing (and we've all been him). But having the empathy to reach out and celebrate another's courage...that's what makes me cry EVERY SINGLE TIME I see this video.

Varda from Atlanta, February 21, 2014

This is so nice always believe when someone tells u .. U can't do anything .. U can do it

Jess from New York City , February 16, 2014

Absolutely beautiful commercial. Great job!

April from Washington DC, February 14, 2014

Keep holding on. Do not give up . cross the finish line. Believe in yourself.. .

Constance from Bahamas, February 13, 2014

Awesome commercial! Painfully inspiring! That knee plant! Ouch, better than not finishing.

Sammie JoJo from Minnesota, February 13, 2014

I have seen this commercial a lot and it has personally helped me to believe more in myself. I may be unemployed, overweight, and lonely at times but this commercial reminds me of the strength of the human spirit. It is by far my favorite commercial you have ever done and helps me reflect on my own trials and tribulations. Good job and pass it on! :)

William Selsor from Eustis, FL, February 13, 2014

This commercial made me cry. Didn't think a commercial could do that. Movies, books, even TV shows, but commercials? That's powerful.

B. from TX, February 12, 2014

love this commercial its so inspiring!

laura from nevada, February 12, 2014

I think this commercial is absolutely inspiring! I smile from ear to ear each time it comes on! As a runner I know how much it means to not give up on something and how amazing crossing that finish line feels! I absolutely love it!

Alyssa from Bloomington-Normal, February 11, 2014

Awesome commercial. The positive message it sends, the struggle and pain they show the runner going threw. But he does not give up. Great message. Great commercial.

Roy Segovia from McAllen TX, February 10, 2014

Thank you for having this commercial. It's beyond perfect. It caught me at the right time when I needed to see it. It was perfect.

Lia Z from Pittsburgh Pa, February 9, 2014

My girlfriend and I were in tears and deeply moved by this commercial. What an inspiration of determination it shows us. Kudos for such a positive message in a sea of advertising muck.

John Keiser from Buena Park CA, February 5, 2014

This commercial is nothing short of brilliant. Absolutely inspiring and amazing, not to mention realistic! We all know that every last one of us would be cheering for this man, as he finishes the race, having set his mind to it and believed in himself. Absolute genius.

Chris Davis from Medford, Oregon, February 3, 2014

I just saw this commercial on TV and it literally brought me to tears. Thank you so much for this positive and inspirational message.

Crystal from San Diego, February 3, 2014

This commercial really impacted me. This represents so many different scenarios in life. There is just something about seeing the inner goodness in people, even amongst strangers. Makes me believe in the human race again. (Even though it is only a commercial.

Jessica from New Oxford,PA, January 31, 2014

Love the beauty behind this commercial. First time seeing it today..

Deb from Omaha, January 31, 2014

LOVE Love love this commercial..

benita from bailey, January 31, 2014

Saw this and thought, I need to share this with all the people who are shooting for weight loss this new year.

Anna from Atlanta, GA, January 31, 2014

beauteful (i know ths word is not right)

adam from canada, January 28, 2014

beautiful

adam from canada, January 28, 2014

I've seen this commercial a number of times, and I still get choked up every time I see it. I think we've all been there, and it's sometimes hard to remember that we're not alone.

Linda Szymoniak from NW Indiana, January 28, 2014

Very inspiring, my daughter tears up every time. Thank you

Krista from Michigan, January 28, 2014

When I saw this commercial. I just happened to see the near ending. I couldn't hear it over people, but none the less I got the message. It made me tear up so bad. I then looked it up again, and I just really started crying.

Amber from Portsmouth, Ohio, January 25, 2014

This works every day... Very inspiring...

Bill from Vermont, January 22, 2014

I just love this. Makes me cry every time I see it. It's amazing to see him achieve something that he obviously worked so hard to complete. ❤❤❤

Sarah from Florida, January 21, 2014

Thank you for this - I saw it at the exact time I needed it - Keep up the wonderfulness!!!

Sheila from California, January 18, 2014

I LOVE THIS SONG! Keep Holding ON by AVRIL LAVIGNE!

Luigi from Brazil, January 11, 2014

I know I just sent a comment through but I watched it a second time and got chills. I wish I would see these commercials on every channel. I haven't seen any of them anywhere!

Celeste from Ocala, January 9, 2014

I don't know if I am just over-emotional right now or what but I just started to tear up. Amazing, outstanding commercial.

Celeste from Ocala, January 9, 2014

This commercial makes me bawl my eyes out every time, best commercial I've seen. Please keep them coming!

Kaily from Utah, January 7, 2014

Just beautiful! I'm so impressed with this foundation and values.com. I'm passing it on...

Cassi from California, January 5, 2014

I love the power in this commercial. I just started crying when I saw this and rewound my tv 5 times. How his knees were scraped showed how he fell but got back up. Great commercial. Make more!

Sarah from Rhode Island, January 4, 2014

This is the most heart warming commercial I have ever seen! Thank You for adding such a wonderful ad for viewers to see.

Cathy Healey from Attleboro, MA, December 26, 2013

so inspirational :')

Kellye from Bakersfield, CA, December 23, 2013

I'm sitting here bawling. Great commercial. Thank you.

Jessica Smith from Buena Park, CA, December 15, 2013

Wow...what a great commercial! Made me cry and so inspirational!

Emily from San Antonio, TX, December 5, 2013

Can't stop watching this -- with tears in my eyes.

Nancy Pochepko from Pittsburgh, PA, November 30, 2013

As long as you keep trying, you will never lose. That's what he proves.

John Brooks from Alaska, November 28, 2013

This really made me cry. :') Loved it.

Katie from SC, November 21, 2013

I help lead an exercise and weightloss class for women and I just HAD to show this commercial in class. It's so beautiful and inspirational!

Raven Perry from Spokane, WA, November 19, 2013

This is the best commercial I've ever seen on TV. It actually made me tear up!

Danielle from California, November 19, 2013

this made my day

m from ny, November 14, 2013

WONDERFUL; KEEP IT UP

GARY MATTHEWS from THE VILLAGES FL, November 2, 2013

Push a little more!! It ll be enough soon!

GG from Lima, Perú, October 27, 2013

I just love this..thankyou

Wendy Kreck from Perth Western Australia, October 23, 2013

A Japanese proverb: “Fall seven times, stand up eight.”

Ken Rudie from Utah, October 21, 2013

dont give up!

tatyanna from killeen/tx, October 18, 2013

it was very beautiful

tabitha lockahart from 305 1st place NW, October 15, 2013

No matter how long it takes, or how many times you fall, keep on going, you'll make it!

fox rj from Madera CA, October 12, 2013

encouraging get that man a drink!

emma from fl, October 1, 2013

great message,never give up.

reyna from Rowland Hieghts,California, September 30, 2013

I love the positive quotes. Great thoughts lead to great hearts :)

Gina Jones from Tampa, Florida, September 27, 2013

Encouraging and give that man a drink!

chris from penna., September 21, 2013

we should not give up...

maria christine dianga from davao , September 20, 2013

That's really nice, pass it on(:

Kara from Littleton, CO, September 20, 2013

These are great commercial with great messages. I hope that people REALLY watch them and think and act on the messages. You are doing great work. I love seeing these 'commercials'.

Lee Beatrice from Peoria, AZ, September 18, 2013

Inspiring

Paul from Louisville ky, September 17, 2013

Great Video, wish I could put it on my facebook page

David from San Jose, September 17, 2013

Whenever I feel down and out. I just view one of your videos and it just lifts me up. Thank you so much. When can I expect to see new videos? I think I know all of the ones on your website. THANK YOU SO MUCH. GOD BLESS,

Stan from Valencia ca., September 17, 2013

An inspiring message...keep holding on...every human being has events happen that seem insurmountable. But look at the situation after it's over and you'll see growth, lessons learned and triumph. Everyday.

Mary Maxwell from Calgary Alberta, September 13, 2013

Be sure to watch our other Pass It On® videos.

Hall of Fame

ACHIEVEMENT

Spread the Love

LOVE

Better Together

BETTER TOGETHER

Ballet

CONFIDENCE

Dishes

LISTENING

Holding The Light

TEACHING BY EXAMPLE

Apple Stand

CARING

Just Say Hi

REACHING OUT

A Better Life

A BETTER LIFE

Baseball

FRIENDSHIP

Peer Pressure

CHARACTER

We Shall Be Free

DO YOUR PART

I Hope You Dance

LIVE LIFE

Home

FAMILY

Purse

HONESTY

Good Stuff

COMMITMENT

Faith In You

DEVOTION

Most People Are Good

GOODNESS

Packages

COURTESY

College

GRATITUDE

You Can Let Go

LOVE

Train

LOVE

Cafeteria

REACHING OUT

Reach

INTEGRITY

Piñata

SHARING

Life's A Dance

LEARN AS YOU GO

Change the World

MAKING A DIFFERENCE

Hockey

LOVE

Hope

HOPE

Mallory Weggemann

RESILIENCE

I Will Always Love You

LOVE

Basketball

SPORTSMANSHIP

Homecoming Queen

TRUE BEAUTY

Remember When

APPRECIATION

Old Friends

FRIENDSHIP

Open Door

KINDNESS

Sarah Greichen

INCLUSION

Guitar Hero

LIVE YOUR DREAMS

Loyalty

LOYALTY

Annie's Song

OUR BEAUTIFUL WORLD

My Wish

PARENTING

Hallway

FORGIVENESS

Crosswalk

GOOD MANNERS

Road Rage

GOOD EXAMPLES

America

CARING

Neighbors

PATIENCE

You Raise Me Up

INSPIRATION

Spirit of America

DETERMINATION

Haircut

BEING THERE

Three Pointer

YOU GOT THIS

Joshua's Heart

LOVE

Nate Staniforth, Magician

WONDER

Wet Cement

PATIENCE

Let Em In

CARING

Generosity

GENEROSITY

Grace VanderWaal

CONFIDENCE

Never Too Late

LIVE LIFE

Top Shelf

HELPING OTHERS

The Wall

HARD WORK

Imagine

IMAGINE

Humble and Kind

KINDNESS

Oliver With A Twist

PLEASE AND THANK YOU

Get Along

GET ALONG

Jen Bricker

STRENGTH

My Life in Sports

APPRECIATION

Homer

LOYALTY

Kindness

KINDNESS

Love

LOVE

Biker

GRATITUDE

I Believe

BELIEVE

Truck Stop

RIGHT CHOICES

Dear Me

HOPE

Track Coach

BELIEVE

Be A Light

BE A LIGHT

The Greatest

OPTIMISM

Locker

CHARACTER

Veteran

THANK YOU

Power of the Dream

LIVE YOUR DREAMS

Soccer

OPPORTUNITY

Already There

BEING THERE

Special Athlete

SPORTSMANSHIP

Umbrella

CARING

Everyday Heroes

MAKING A DIFFERENCE

Classroom

HONESTY

Everything I Do

CARING

Timeout

CIVILITY

Gratitude

GRATITUDE