Explore the value of

Optimism

Our national billboard campaign features positive role models and uplifting values including optimism. Since we started in 2000, we've made over 70 billboards. Which one is your favorite?

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Watch our optimism television commercial

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OPTIMISM QUOTATIONS

"No pessimist ever discovered the secrets of the stars, or sailed to an uncharted land, or opened a new heaven to the horizon of the spirit."

Helen Keller

"Reach high, for stars lie hidden in your soul. Dream deep, for every dream precedes the goal."

Pamela Vaull Starr

"I didn't lose the gold. I won the silver."

Michelle Kwan

"The future belongs to those who believe in the beauty of their dreams."

Eleanor Roosevelt

"Optimism is the faith that leads to achievement."

Helen Keller

"Keeping busy and making optimism a way of life can restore your faith in yourself."

Lucille Ball

"The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind."

William James

"No winter lasts forever; no spring skips it's turn."

Hal Borland

"Optimism is a strategy for making a better future. Because unless you believe that the future can be better, you are unlikely to step up and take responsibility for making it so."

Noam Chomsky

"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."

Sir Winston Churchill

"I am fundamentally an optimist. Whether that comes from nature or nurture, I cannot say. Part of being optimistic is keeping one's head pointed toward the sun, one's feet moving forward. There were many dark moments when my faith in humanity was sorely tested, but I would not and could not give myself up to despair. That way lays defeat and death."

Nelson Mandela

"An optimist understands that life can be a bumpy road, but at least it is leading somewhere. They learn from mistakes and failures, and are not afraid to fail again."

Harvey Mackay

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A BETTER LIFE ACCEPTANCE ACHIEVEMENT ADVENTURE AMBITION AMERICA THE BEAUTIFUL APPRECIATING NATURE APPRECIATION BE A LIGHT BEING THERE BELIEVE BELIEVE IN YOURSELF BE SUPER BETTER TOGETHER BRAVERY BREAKING BARRIERS CARING CHANGE CHARACTER CHARITY CHEER CIVILITY CLASS AND GRACE COMMITMENT COMMON GROUND COMMUNITY COMPASSION COMPLIMENTS COMPROMISE CONFIDENCE CONNECTION COURAGE COURTESY CREATIVITY CURIOSITY DEDICATION DETERMINATION DEVOTION DISCOVERY DONT DRIVE DISTRACTED DO THY BEST DO YOUR PART DREAM DRIVE EDUCATION EMPATHY ENCOURAGEMENT EQUALITY EXCELLENCE EXPLORING FAMILY FITNESS FORESIGHT FORGIVENESS FREEDOM FRIENDSHIP GENEROSITY GET ALONG GET OUTSIDE GIVING GIVING BACK GOOD EXAMPLES GOOD MANNERS GOODNESS GRATITUDE GREAT MUSIC GRIT HAPPINESS HARD WORK HARMONY HEALTH HEART HELPING OTHERS HONESTY HONOR HOPE HUMANITY HUMILITY HUMOR IMAGINATION IMAGINE INCLUDING OTHERS INCLUSION INGENUITY INITIATIVE INNOVATION INSPIRATION INTEGRITY JOY JUSTICE KINDNESS LAUGHTER LEADERSHIP LEARN AS YOU GO LEARNING LISTENING LITERACY LIVE LIFE LIVE YOUR DREAMS LOVE LOYALTY MAKING A DIFFERENCE MENTORING MINDFULNESS MOTIVATION NEVER EVER GIVE UP OPPORTUNITY OPTIMISM OUR BEAUTIFUL WORLD OVERCOMING PARENTING PASSION PATIENCE PEACE PERSEVERANCE PERSISTENCE PERSPECTIVE PIONEERING PLEASE AND THANK YOU PRACTICE PREPARATION PRESS FORWARD PULL TOGETHER PURPOSE REACHING OUT RECOVERY RESCUE SOMEONE RESILIENCE RESPECT RESPONSIBILITY RIGHT CHOICES RISING ABOVE SACRIFICE SECOND CHANCE SELF-CARE SELFLESSNESS SERVICE SHARING SMILE SOUL SPORTSMANSHIP SPREAD YOUR WINGS STAY CALM STEWARDSHIP STRENGTH SUPPORT TEACHING BY EXAMPLE TEAMWORK THANK A TEACHER THANK YOU TRAINING TRUE BEAUTY TRUE CHAMPION TRUST UNITY VISION VOLUNTEERING WISDOM WONDER YOU GOT THIS

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Your Comments

WE ALL NEED TO BE OPTIMISTIC AND FAITH FULL TO BE ABLE TO DEAL WITH THE CHALLENGES OF EVERY DAY

OLGA QUIROS from TUCSON AZ
August 20, 2014

u r doing a wonderful job..

Ayesha Belaal from Karachi Pakistan
May 14, 2014

dont worry, be happpay

JACK from AUSTRALIA
February 24, 2014

Good

Reji from Sydney
February 21, 2014

Life is full of Optimism, when life is up and down at the same time and you see that you like something and you can do it right. You find out in the same sport, or something fifteenth about it.

Emory from Georgia
November 13, 2013

Been a fan of your inspirational emails and website for about a year after seeing your TV commercials. Saw my first billboard in person today on Rt. 291 in Western, MA today and it made me smile! Thank you!!! :)

Joe from Barre, MA
November 13, 2013

I love this site. I wish it was a t v station so more people could be exposed. i'm glad that i investigated your ad. Thank You.

kevin from south carolina
September 27, 2013

"Keep trying, work hard and never give up"

Tony from New York
September 17, 2013

Me too I won't give up til the end! Thanks for that motivating

Song muna from Nairobi kenya
August 7, 2013

"Life is either a daring adveture...or it is nothing" Helen Keller

Skip from Huntress
July 16, 2013

Optimism never recognizes inposiblity in an opportunity but takes a step enthusiastically.

Frank olumide from Nigeria
June 27, 2013

U HAVE ME CRYING!!!

BEVERLY from BATON ROUGE, LA
June 11, 2013

IT'S GREAT!

RENE from PHILIPPINES
May 23, 2013

I have never been so inspired or motivated...this website keeps me driven and helps me in many aspects of my teenage life...''The pessimist sees the difficulty in every opportunity

Charmaine shadi Tlhapane from South Africa,Gauteng,Kelvin
May 9, 2013

This is my favorite quote. It is all about optimism... "The probabilities are awful, but the possibilities are marvelous." Joseph Allen Stein - Architect 1912-2001

Diane from California
March 3, 2013

Optimism feeds off self esteem. A positive attitude creates hope.

Jon from Arizona
March 2, 2013

'Gratitude' should be added to the value list. As a way of life, my spirit is renewed daily. Thanks

Betty SCOTT from ARK
February 3, 2013

"The Greatest", What a great comercial. I bookmarked your webpage and will check out the rest.

Jim Ewart from Vernon
January 27, 2013

Faith is the bird that feels the light when the dawn is still dark.

Sandi from Arizona
January 19, 2013

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